Luxcuper and We Love Football today announce a new partnership aimed at taking youth football to the next level - both in terms of sport and experience. By combining their strengths, the organisers want to create even stronger tournaments and events, with a focus on quality, community and international inspiration.
The collaboration will begin this summer with a unique football event at Hammarbybacken in Stockholm - a place where football meets nature, urban life and summer activities in a new form. This will be the start of a joint effort to develop youth football in Sweden.
- We are incredibly excited to start this collaboration with an event that truly reflects our vision - that football should be accessible, inspiring and fun for all children and young people," says Oscar Therén, spokesperson for Luxcuper.
- This is just the beginning. Already next summer we will take our tournaments to a whole new destination and height - both figuratively and literally," says Peter Lindvall, founder of We Love Football.
Luxcuper and We Love Football have both established themselves as strong players in youth football, with well-attended cups where the joy of the game, international exchange and professional organisation are central. Now, they are combining their experiences in a joint investment in the football experiences of the future.
More information on the summer event and upcoming cups will be released shortly via both organisations' channels.
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